Nitty Scott MC dropped the first music video for her visual album today and the track of choice is "Generation Now". "Generation Now" is the opening song from 2014 release "The Art of Chill" coming after the "Wanderlust Intro". The Art of Chill is a very tranquil, but spacey kind of project with deep underlining and this is present in the video. Nitty Scott is going with a majestic, yet sexy look in this video sporting a dress that extenuates her curves with a head wrap, tattoos, and jewelry of Buddhist influence. War and animal footage are the cutaways in the video and I am not quite sure the relation to them in regards to the song. The war footage I could see being a metaphor for the struggles that the current generation is dealing with, but the footage of the lion I am clueless on.
The shots are pretty clear, though they could be better, with slightly more even lighting and a crisper shine. The editing is simple, but suitable and digital effects aren't distracting. This is a pretty serviceable video and the song is still pretty decent, though not the best from the album. I look forward to seeing more of this visual album.
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