Wednesday, April 15, 2015

M: Juju Girl Video



Directed by: Blitz The Ambassador
Today, Ghana emcee Blitz The Ambassador released the visuals for his latest single off of DIASPORADICAL, "Juju Girl". "Juju Girl" is set to a 1920's style jazz club. The suits look authentically vintage enough, the women have a cross of traditional African wear and twenties hairstyles, and the bands seem like they're having a blast performing. I found myself enjoying the song a little more this time around and it definitely coincided with visuals well. Blitz's jazz and traditional African mix blended with the club scene and the area shift that followed. When the cut in audio occurred that initiated the on foot chase sequence it captured the feeling of tension and pursuit.
The video also had made great use of lighting. The club scene had a high contrast lighting that's suitable with the nightclub setting and then the beach scene was fittingly bright, but at the same time slightly dim. A couple of the shots like the car scene with Blitz and the girl in the backseat look like there's a bit of fog that lingers over that annoys me a bit. The ending shot with Blitz sitting at the edge of the boardwalk looking out over the ocean was rather nicely shot and the integration of the credits as it scrolled across the scene gave a bit of cinematic flair to the piece. All in all this was a pretty decent music video.

7.5/10

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